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FOUNDATION

Foundation

Foundations are the visual elements we use to create customer experiences across a variety of channels. This includes guidance on colour, typography, core shapes, and logo.

  • Colour

    Our colours distinguish us from other brands.

  • Typography

    Our typography is our system of fonts. It represents who we are and what we believe.

  • Logo

    Our logo and symbol are clear, direct, and impactful. They all carry our blue, orange, tangerine, and white color palette with design variations.

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